I am a creative art director and designer based in Melbourne, specialising in storytelling through visual design for lifestyle and fashion brands. My work focuses on conceptualising and creating compelling visual narratives across retail channels, blending authenticity with effective brand, art direction, and design in both digital and print media.

With over 20 years in the creative industry, I am skilled at developing impactful ideas and strategies that provide meaningful value. My passion for innovative thinking and data driven decision making fuels my commitment to collaboration, team development, and building genuine connections between brands and their audiences.

Recently, I have collaborated with various lifestyle and fashion brands, including Driza-Bone, RB Sellars, Rossi Boots, Harrolds, Bardot, Bardot Junior, Retail Zoo, Tontine, and Coles.

SERVICES

Creative Direction, Art Direction, Creative Strategy, Design, Branding & Identity, Packaging Design, Print Design, Web, eDM, Advertising, Editorial Design, Signage, Visual Merchandising Design, Social Curation.